» #eTubeGuide Video Description :
To manage Audience Advanced Settings on a new YouTube channel, you’ll need to configure settings that help define who your content is intended for and ensure your channel adheres to YouTube's policies, particularly for children's content and general audience suitability.
Here's how to set up advanced audience settings on your new YouTube channel:
Step 1: Sign In to YouTube Studio
- Sign in to the Google Account that is associated with your YouTube channel.
- Go to YouTube Studio at studio.youtube.com.
Step 2: Access Channel Settings
- In YouTube Studio, click on the Settings icon (gear icon) in the bottom-left corner of the sidebar.
- From the Settings menu, select Channel.
Step 3: Go to the Audience Tab
Under the Channel settings, navigate to the Audience tab. This is where you can define your audience settings for your videos and the channel as a whole.
You will see the following options under Audience:
- "Is your channel made for kids?"
- "No, it's not made for kids"
- "Yes, it's made for kids"
Choosing the right option:
- If your videos are intended for children under the age of 13 (such as kids' toys, cartoons, children's education, etc.), select "Yes, it's made for kids".
- If your content is intended for a general audience (teenagers and adults), select "No, it's not made for kids".
Selecting "Yes, it's made for kids" has important implications because YouTube restricts certain features for videos aimed at children, like personalized ads, comments, and certain interactive features.
Step 4: Adjust Advanced Settings for Each Video
You can choose the audience settings for individual videos as well:
When uploading a new video, you'll be asked to answer the same "Is this video made for kids?" question.
If you select "Yes", the video will automatically be classified as kids' content, restricting some features like personalized ads and comments.
If you select "No", the video will be available for a broader audience and can have full features like comments, personalized ads, and additional interactivity.
- Note: YouTube uses machine learning to detect whether a video is child-directed based on the content. Therefore, if your content is borderline or unclear, you should manually specify whether it’s made for kids or not.
Step 5: Additional Audience-Related Settings (Video-Level)
Comments and Interactions: If you have videos aimed at children or choose to restrict comments for certain videos:
- Go to the video details for each uploaded video.
- Under the Advanced Settings, you can choose whether to allow comments, or if your video should restrict comments.
Monetization: If your content is directed at children, monetization options are also impacted by this choice. YouTube will limit certain types of ads (e.g., personalized ads) for children’s content to comply with COPPA (Children's Online Privacy Protection Act) regulations.
Personalization: For videos marked as "made for kids," YouTube will not show personalized ads. If your content is general or adult-oriented, YouTube will serve personalized ads.
Step 6: Manage Your Channel's Target Audience Settings
For your channel as a whole, go back to the Audience settings under YouTube Studio > Settings > Channel > Audience. If your channel is designed to cater to a specific demographic (kids, teens, or adults), ensure that all your videos are appropriately categorized.
Step 7: Consider Legal Compliance (COPPA)
- For channels or videos that target children under the age of 13, you must comply with the Children’s Online Privacy Protection Act (COPPA).
- This involves restrictions such as:
- Disabling comments, personalized ads, and notifications for videos targeted at children.
- Videos labeled as "made for kids" will not collect data for personalized advertising, impacting revenue.
Step 8: Use YouTube Analytics
After your audience settings are set, you can use YouTube Analytics to understand more about the demographics of your audience:
- Go to YouTube Studio.
- In the left-hand menu, click on Analytics.
- Review the Audience tab to understand the age, gender, and geographic location of viewers.
- You can use this data to further tailor your content and adjust your audience settings accordingly.
Key Takeaways
- Verify audience settings for every video: Ensure you specify if the video is made for kids or not.
- Make sure your content complies with COPPA: Children’s content is subject to stricter rules, such as limited ads and interaction restrictions.
- Use YouTube Analytics: Monitor your audience and adjust your settings as necessary.
- YouTube’s default setting: For a new YouTube channel, it’s often safer to set videos as "Not made for kids" unless you specifically create content for children.
By following these steps, you can ensure that your audience settings are properly configured for your new YouTube channel, helping you stay compliant with YouTube policies and better reach your intended viewers.
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