» #eTubeGuide Video Description :
1. Ensure Video Content is the Primary Focus of the Page
Main Content vs. Supporting Content: Google may flag a page if the video is embedded but isn't considered the main content. Ensure the video is the focal point of the page, and other content should support it (e.g., a blog post or description that adds value around the video).
Relevance: Ensure the video is directly relevant to the page's topic. If the video seems like an afterthought or irrelevant to the page's main content, Google might not prioritize it.
2. Add Structured Data for Videos (Video Schema Markup)
Video Schema: Structured data tells search engines that a video is part of the page’s main content. Implement the VideoObject schema markup on your page. This provides rich information about the video, such as title, description, thumbnail, and video URL.
Example of Video Schema:
Adding Schema: Insert this structured data code within the
<head>
section of your HTML, or if using a CMS, look for a plugin that allows you to add custom schema markup.
3. Optimize Page Layout for Video
Video Placement: Ensure the video is prominently placed near the top of the page. If the video is placed below a large amount of text or ads, Google might consider it secondary content.
Ensure the Video Plays Correctly: Make sure that the video is properly embedded and loads fast. If the video requires additional steps (like a third-party player or slow loading), it might impact user experience and ranking.
4. Provide Relevant and Unique Text Content
Text Content around the Video: Google prefers to have rich, helpful content around the video that explains or adds context to it. Ensure that the page has high-quality, relevant text that complements the video content. This helps Google understand the importance of the video.
Use Keywords: Add relevant keywords in the title, description, and throughout the page content. This makes it clear that the page is centered around the video topic.
5. Avoid Content Overload
- Don’t Overload with Ads: If there are too many ads or if ads are placed too close to the video, it may negatively impact how Google views the video’s relevance to the page content. Ensure that the ads are balanced and don’t overshadow the video.
6. Fixing Video Embedding Issues
Embed Videos Properly: Ensure that the video is embedded using a reliable method. If you're embedding YouTube videos, use the official YouTube embed code. Google may flag improper or broken video embeds as a problem.
Auto Play and Accessibility: Consider the user experience. Videos that auto-play might annoy visitors and cause them to leave the page, which can hurt SEO.
7. Check for Technical Errors
Google Search Console: After implementing these changes, check for any crawling or indexing issues related to the video. In Google Search Console, go to URL Inspection to ensure the page with the video is being crawled properly.
Mobile Responsiveness: Make sure the video is fully functional and responsive on mobile devices. Since a large portion of users access content through mobile, Google prioritizes mobile-friendly pages.
8. Request Reindexing
- After making the necessary fixes, you can request Google to reindex the page in Google Search Console. Go to the URL Inspection Tool, enter the URL of the page containing the video, and click Request Indexing.
By ensuring that the video is central to the page's content, adding the necessary schema markup, optimizing page layout, and following the best practices for video embedding, you can improve your chances of getting the video recognized as the primary content on the page.
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